Social Media Marketing Strategic Plan

Our group embarked on a collaborative project alongside the owners of our local Pelican's SnoBalls franchises, diving deep into their business landscape. With a focus on understanding the current situation, we conducted a situational analysis and comprehensive brand audit. Using these insights, we set out to revamp their content strategy, aligning it closely with their overarching goals, brand identity, and target audience. The result not only addressed immediate challenges but also laid a foundation for sustained growth and engagement. Ultimately, our group placed in the top 3 winning presentations.